Before/after
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Before
After
Awareness of the reality.
Honesty is an essential part of embreys projects®, so let's be straight, clear and honest:
∙ embreys projects® is not a 100% sustainable company ∙
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Although we as a company always seek to find the most sustainable solution in any situation, the way the world is and the way we operate isn't 100% sustainable.
We have to remember that even the greenest garment uses resources for production and transportation, creating some kind of environmental impact.
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True sustainability lived several centuries back in time, so there's really no such thing as a 100% sustainable clothing company.
The textile and fashion industry has unfortunately become one of the most resource-intensive industries on earth and is actually the second largest polluter in the world just after the oil industry.
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The past 20 years the garment prices have gone down year by year. We have been allowed to buy more and more clothes, which is amazing. Right?
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But we have to be aware of the fact, that we actually have 5-6 times more clothes in our closets comparing 2 generations back. To be honest, the drop in garment prices has only been possible because of a constant reduction of production costs = which affect our beautiful planet, our health and the workers lives.
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So the world certainly doesn't need more clothing to be produced and there is absolutely no need for just another clothing company wanting a piece of the pie.
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embreys projects® is born to make a difference. With a purpose.
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We encourage people to open the eyes and see the reality. Encourage to buy clothing of better quality that will last, rather than buying more of what is in fashion.
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It's about time to rediscover our inner truly value set and reconsider some of the foundations - what actually deeply matters - in our lifestyle.
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At embreys projects® we are responsible. We strive to practice gratitude as much as possible, in any occasion. We are well aware of the fact that we can't change the world, but we aim to build awareness about the challenges the fashion industry in general are facing. We hope that people will reflect.
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We don't understand how come it suddenly has become a challenge to wear the same piece of clothes more than just a few times.
We don't believe in designing for seasons or fast trends. Trends are changing so rapidly, that we, as costumers, constantly feel out of date - even though we might just bought an item. The result of this can easily be measured as stress, lack of confidence or the fact of being worth less than others.
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It's scary and disturbing at the same time.
And we, embreys projects®, will never support this.
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Daily topics like perfection, being on trend and financial success are valued above everything else in big parts of the world - and bottomline decision making is key in any company across the world. We have simply missed out on the social and environmental consequences and responsibility that we all have. And we have unfortunately also lost ourselves, our true identity, a bit on the way.
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